Beauty has a power to change a day or a life.
TRUE Cosmetics
introduce truly modern makeup - in performance
and shade range, from protection to packaging.
This concise line brings future-thinking benefits
and ancient knowing to enhance beauty that's of
the moment and in it. Designed to reveal
instead
of conceal. Play up instead of coverup.
Protective Collection
The TRUE Protective Collection delivers a new level ofskin protection along with dramatic anti-aging benefits
with the new breakthrough super antioxidant Idebenone.
Idebenone-enhanced cosmetics bring powerful antioxidant
ingredient benefits to daily beauty, and the known
skin-bettering benefits of mineral makeup find sophisti-
cated side at last. Offers a wide range of skin tones
to adapt to a modern world of diverse ethnicity. Our
sleek packaging holds true-skin formulas rich in
supporting antioxidants of Vitamin E, and Green Tea plus
a natural SPF17 from Titanium Dioxide and Zinc Oxide.
Color Collection
TRUE Color Collection is makeup-artist designed butwith skin in mind. Carefully formulated to the ideal
in shade, finish and experience, our range is neutral
and fashion-forward, subtle and striking.
For eyes, texture is determined by placement; natural
for all-over, matte for contour and sheer to saturated
shimmering pigments for dimension.
In powder or sheer cream, blushes are designed to
extend the natural hues of healthy skin.
The mouth is treated as the soul of the face and our
lip colors are created as mood elevators, enhancers,
and disguises.
TRUE Tools
Our brushes are a collection created by uncompromisingchoices in material, design, balance and function. Each
brush is designed for a specific use, cut precisely to
fit facial contours and created by hand with hair chosen
for specific product and application technique. These
are tools that transform the art of make-up into easy
modern simplicity.


